Summary of Invisible Influence by Jonah Berger Includes Analysis
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Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision.
Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that.
Summary of Invisible Influence: by Jonah Berger | Includes Analysis free
Summary of Invisible Influence: by Jonah Berger | Includes Analysis reviews
Summary of Invisible Influence: by Jonah Berger | Includes Analysis download
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